podcast genres, check out our earlier article!
One of the most important decisions in podcast creation is selecting the right topic. The right genre not only defines the direction of your podcast but also determines how you reach and engage your listeners. A well-chosen topic becomes the backbone of a series, guides your content marketing strategy, and shapes how you position yourself as a podcaster.
Following Trends: Where to Find Ideas for Your Podcast
1. Popular Shows and Podcast Genres
Charts like Spotify Podcast Charts clearly show which types of podcasts attract the most listeners in 2025.
In Hungary (Q1 2025):
- True crimeremains extremely popular, with many new shows launched in this genre.
- A Podcasts for children are steadily growing in popularity compared to previous years.
- A Mental health content attracted 22% more people listening in Q1 2024 than in 2023, indicating continuing interest in 2025.
Global trends include:
- Society and culture
- Mental health and wellness
- Live shows and events
These insights can guide you, especially if you are still deciding on what types of podcasts to create or considering podcast studio rental.
2. Analyzing Online Searches
Tools like Google Trends and AnswerThePublic help identify what topics people are most interested in at a given time.In Hungary, popular searches in 2024 included: “life hacks for kids”, “life hacks for saving money”as well as “healthy lifestyle tips for beginners”These searches can inspire different types of podcasts or even an entire series of episodes.
3. Social Media Trends
A Platforms like TikTok Creative Center or Instagram Explore provide valuable insights into popular podcast categories. Following trending hashtags, posts, and creators can help you discover new ideas and keep your podcast content fresh.
In 2024, trending hashtags included:
- #neurodiverse– rising interest in learning differences
- #slowliving and #minimalism– the conscious lifestyle trend
- #digitaldetox and #selfawareness– especially popular with Gen Z audiences
Engaging Your Target Audience
Listener engagement end at recording publishing is where your show truly begins. Platforms like Spotify for Podcasters allow your listeners to actively participate through voting or feedback.
Shows that involve their audience see 37% higher engagement and are 40% more likely to be shared on social media.
Positioning Your Podcast
Channel Building and Marketing
Publishing your podcast requires a hosting service to generate an RSS feed, making your show available on Spotify, Apple Podcasts, and other platforms. A strong presence on social media, blog posts, and sharing within relevant online communities is essential for reaching popular podcast listeners.
Unique Style and Authenticity
Be authentic, find your own voice, and don’t hesitate to ask questions. If you’re producing interview-based podcast formats, a personal tone can make a significant difference. Your personality as a podcaster is often as important as the topic itself. If you prefer not to go it alone, hiring a host can help keep your podcast episodes dynamic and well-structured.
A BP Podcast Studio, team can support you with podcast studio rental, content creation, or even developing the full concept of your show. Start your own podcast today and join the growing world of different types of podcasts!
