One of the most important stages of podcast creation is uploading the podcast. No matter how perfect an episode is, it is worthless if listeners cannot find it on the right platforms. A successful launch requires not only good content, but also conscious technical preparation.
First step: creating a podcast channel
To launch your show, you first need to create a podcast channel with a podcast host provider. The host provides the back-end system that stores the episodes and delivers them to the various platforms.
When creating the channel, you have to provide:
- the podcast’s name,
- its description,
- its cover image,
- its category,
- contact details
After this you receive an RSS feed, which is the „backbone” of the podcast, and this is what you will need to enter on the various platforms.
Uploading a podcast to Spotify, YouTube and Apple platforms
Most listeners today listen to podcasts through the Spotify, YouTube and Apple apps, so it is definitely worth being present on these platforms.
Apple Podcasts upload
Uploading to Apple Podcasts works as follows:
- You register on the Apple Podcasts Connect interface.
- You enter the RSS feed received from the host.
- You follow the technical review process.
- After approval, the podcast appears automatically.
The system also checks the cover image, the descriptions and the format of the episodes, so it is important that you meet every technical requirement.
Spotify and YouTube upload
You can publish to Spotify in a similar way using the RSS feed, while on YouTube many people upload the episodes in video form. This is an excellent opportunity to strengthen your visual presence and reach a new audience.
Technical requirements to watch out for
Uploading a podcast is not just uploading a file. It is important to have:
- the right file format (e.g. MP3, WAV),
- good audio quality and a noise-free recording,
- a cover image in the right size,
- accurate titles and descriptions,
- consistent episode numbering
Podcast platforms automatically filter out faulty or non-compliant content, so checking before uploading is crucial.
If your goal is for podcast creation to be not just a hobby but also create business value, then choose the help of experts! Budapest Podcast Studio provides not only a professional location and technology, but you can also count on us for the post-production.
