One of the most important stages of podcast production is uploading your podcast. A perfect episode is useless if listeners can't find it on the right platforms. A successful launch takes not only good content but deliberate technical preparation too.
Step one: create your podcast channel
To launch your show, you first need to create a podcast channel with a podcast hosting provider. The host provides the back-end system that stores your episodes and distributes them to the various platforms.
When creating your channel, you'll need to provide:
- the podcast's name,
- its description,
- its cover image,
- its category,
- contact details
You'll then receive an RSS feed, the "backbone" of your podcast, which you'll enter on the different platforms.
Uploading your podcast to Spotify, YouTube and Apple
Most listeners today listen to podcasts through the Spotify, YouTube and Apple apps, so you should definitely be present on these platforms.
Uploading to Apple Podcasts
Here's how uploading to Apple Podcasts works:
- Register on Apple Podcasts Connect.
- Enter the RSS feed you received from your host.
- Follow the technical validation process
- Once approved, your podcast appears automatically
The system checks the cover image, the descriptions and the episode format too, so it's important to meet every technical requirement.
Uploading to Spotify and YouTube
You can publish to Spotify in a similar way using your RSS feed, while on YouTube many creators upload their episodes as video. This is a great opportunity to strengthen your visual presence and reach a new audience.
Technical requirements to watch out for
Uploading a podcast is more than just uploading a file. What matters:
- the right file format (e.g. MP3, WAV),
- good audio quality and a noise-free recording,
- a cover image in the correct size,
- accurate titles and descriptions,
- consistent episode numbering
Podcast platforms automatically filter out faulty or non-compliant content, so checking everything before you upload is crucial.
If you want podcast production to be more than a hobby and to create real business value, get help from the experts! Budapest Podcast Studio not only provides a professional location and equipment, you can count on us for post-production too.
